On Julio Verne Street in Lincoln Park—a busy commercial and recreational area in the Polanco neighborhood—20 containers are deployed as temporary showrooms for a select selection of contemporary Mexican designers, creating a popular urban fair.

Through this platform, brands leave their habitats to create new environments and experiment with new ways of exposing their visions and products, as well as expanding the dissemination of their work.

Bringing together creative communities is one of the main objectives of this project, which is why Diseño Contenido takes ownership of public space for a weekend and takes design to the streets to generate dialogues between designers and society.